UTM Tracking

Measure the effectiveness of your marketing campaigns with UTM parameters.

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell analytics tools where traffic is coming from and which campaign it belongs to. LiteStats automatically captures these parameters when a visitor lands on your site.

Supported parameters

Parameter	Purpose	Example
`utm_source`	Where the traffic comes from	`google`, `newsletter`, `twitter`
`utm_medium`	The marketing medium	`cpc`, `email`, `social`
`utm_campaign`	The campaign name	`spring_sale`, `product_launch`
`utm_term`	Paid search keywords	`analytics+tool`
`utm_content`	Differentiate ad variations	`banner_a`, `sidebar_link`

Example URL

https://yoursite.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

How to create UTM links

Use our free UTM Generator tool to build tagged URLs quickly. Just enter your base URL and campaign details, and it generates the full URL with copy-to-clipboard support.

Viewing UTM data in the dashboard

UTM data appears in two places on your dashboard:

Referrers panel → UTM Source tab — shows visitor counts grouped by utm_source
UTM panel — shows breakdowns by Campaign, Medium, and Term with tabs to switch between them

Only pageviews that actually have UTM parameters set will appear in these panels. Regular organic or direct traffic will not show up here.

Best practices

Be consistent — use lowercase for all UTM values (e.g. google not Google)
Use underscores — separate words with underscores: spring_sale not spring sale
Keep it simple — only utm_source and utm_medium are needed for most campaigns
Don't use UTM for internal links — UTM parameters are for external traffic sources only. Using them on internal links will overwrite the original referrer.

QR codes with UTM tracking

You can combine UTM links with QR codes for print or offline campaigns. Use our QR Code Generator which has built-in UTM parameter support.