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Free UTM Link Generator

Build campaign URLs with UTM parameters for Google Analytics, LiteStats, or any analytics platform. Enter your destination URL, add your source, medium, and campaign name, and get a ready-to-use tracking link instantly. No sign-up required.

For paid search keywords

For A/B testing or ad variations

Your Campaign URL

Fill in the required fields above to generate your URL

💡 What are UTM parameters?

UTM parameters are tags added to URLs that help you track where your traffic comes from. When someone clicks a link with UTM parameters, the data is captured by analytics tools.

  • utm_source — Where the traffic is coming from (e.g., google, newsletter)
  • utm_medium — The marketing medium (e.g., cpc, email, social)
  • utm_campaign — The specific campaign name
  • utm_term — (Optional) Paid search keywords
  • utm_content — (Optional) Differentiate similar content/links